By admin | May 1, 2008
Basmati Rice of Punjab came into international recognition due to the efforts of rice millers of Amritsar. They introduced parboiling the grain to produce the variety of rice which is very popular in middle east (Parboiling is steaming the grain before milling and it ensures that the rice remains intact i.e. Unbroken and firm).
No doubt, contribution of Punjabi frames and agricultural experts is also praise worthy. Leading manufactures of rice in the holy city are Amar Singh Chaewal wale (Brand Lal Qila Basmati Rice), Chamman Lal Setia Exports Ltd. (Brand: Maharani Basmati Rice), Kochar Brothers Rice Mills (Brand:Double bull pure Basmati Rice), Sachdeva Rice mills (Brand: Pari Basmati Rice) Deva Singh Sham Singh (Brand: Elephant Pure Basmati Rice) etc. highlighted the brand name of Amritsar Basmati rice throughout the world with their excellent export performance.
The working of Amritsar rice manufacturers is ignored by one own government but recognized abroad. Now this industry is facting new problems as Basmati Rice (A Brand Name coined by us) trademark is got approved by Americans. In case we are to quote from history, the basmati rice name is popular in India since centuries and is popular abroad due to export of Basmati Rice from Amritsar.
Rice of Amritsar is the world leader in regard to its flavour, purity, length and aroma of grain. All the leading exporters of rice from Amritsar Are well equipped with latest totally computerized plants to provide the best quality products to their clients in India and abroad.
From Amritsar, rice is experted to U.S.A., U.K., Canada, Germany, Australia, Norway, Russia and Middle East. But recent price hike in the rates offered to paddy growers has titled the international market in favor of Pakistan.
But this is a temporary phase as Indian grain is much superior in quality. Shri Harish Chander Devgun, president of rice millers association, Amritsar is doing his utmost to retain number one position of Amritsar in regard to quality and production of Basmati rice.
Topics: Amritsar Business |
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